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Saturday, March 20, 2004

Corporate America turns on... and does Robert Scoble have the power?
Fast Company | It's A Blog World After All: "It's A Blog World After All
Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally)."